Link building is essential if you want your website to rank high on Google and other search engines. It’s an indispensable element of all effective SEO efforts. The quality of links is a significant factor used to evaluate the quality of your website. A good link profile is particularly important for business websites. A good strategy will help you rank better, build online authority, boost traffic on your website, increase conversion rates, and thus, improve sales. Therefore, this is something you can’t afford to neglect. However, many people struggle with figuring out where to start link building. For this reason, we have prepared a guide to help you start your link-building campaign. Mind you; this will take some time. So, don’t expect miracles overnight. Still, the more time and effort you put into link building, the better result you will enjoy.
What is link building?
Before you learn how to implement link-building strategies into your SEO efforts, you must understand what it is. Essentially, link building is increasing the number of high-quality links to and from your website. It includes both internal and external links. Internal ones link to other pages or content on your website, while external links take visitors to a relevant and high-quality article or page on a different website. What you want is for other websites to link to your content.
Start link building by creating high-quality content
To start link building, you must create high-quality content. Then you can link to other articles on your website. Quality content will include writing product reviews, how-to guides, helpful articles, etc. All of these need to be of value to your target audience. Basically, you need to understand what your customers want and satisfy that need.
As for content creation, you can either do it yourself or hire other parties to write content for your website. They will do it based on your guidelines regarding what type of content you want and which topics to cover. Moreover, link building will involve, again, either you or a third party, writing content for other websites and linking back to yours – your products, pages, or services.
However, you must be very careful regarding who links back to your content. There is a very high correlation between the authority of a website that links to you and your ranking on search engines. Thus, you only want to have links from sites with credibility. Only these will be considered quality links. Backlinks are basically a recommendation from other websites. They vouch for your content quality. If that recommendation comes from a leader in a niche, it will have more value than the one coming from an irrelevant source.
Set your goals
Knowing what your goals are will help you develop a plan and increase your chances of success. However, we have already mentioned that this will be a slow process. Your goal cannot be to create 50 links and be done with it. Things are not as simple, unfortunately. Don’t expect your ranking to improve the very next day after you have obtained those 50 links. Especially if you work in a competitive industry, it will not happen like that.
Your goal shouldn’t be a number of links but a goal you want to achieve as an organization that will positively impact your profits. For example, your goal can be to increase organic traffic on your website, consequently boosting sales. So, knowing what your goal is will be of tremendous help when shaping your link-building approach. And again, it’s crucial to focus on long-term benefits. Don’t expect overnight success.
Create a plan
It is of utmost importance to plan a solid SEO strategy, and a significant part of that strategy will be link building. So, it would be best if you also devised a good plan for your link-building efforts. For instance, it’s ill-advised to build hundreds of links over a short period of time. First of all, it’s pointless because we have already established that nothing will happen instantaneously. Second of all, and more importantly, search engines may consider it spamming and penalize you for it.
Therefore, you need a strategy that will steadily increase the number of links over a prolonged period of time. Only such a strategy will result in a steady increase in traffic to your website, a boost in leads, and ultimately, improved sales.
SEO and link building are pretty time-consuming and not that simple. Many people get overwhelmed and confused and decide to turn to Link Department for help. Getting professional assistance is especially beneficial for businesses in highly competitive industries. People who have specialized in this domain will ensure your website shows up in top search results.
Identify your audience
When you embark on a link-building journey, it’s crucial to know who your target audience is and what they would be interested in. That way, you will know what kind of content to create. Also, it would help if you didn’t place your primary focus on your final customers solely. It’s wise to predict who could be interested in linking to you. So, research who is an authority in your niche and check if they would be willing to share links with you. Moreover, there may be websites that would be interested in forming a partnership with you. Essentially, identify your assets – a product, a service, or content, for example. Then try to find someone who would like to promote it.
The Types of Links you want
You want to acquire links to:
- your homepage
- “deep” pages (for example, product or category pages)
- specific articles
You also want to obtain:
- links containing your brand name
- links containing the keywords you’re targeting.
In addition to all these types of links, there are also their combinations. For example, you can have a branded link to a deep page. If you want to know which type of links you should start link building with, you will have to perform a thorough link analysis of your website. Moreover, you must check how well you rank for specific keywords compared to your competitors. There are link research tools that can help you conduct this analysis. It’s also necessary to do a market analysis.
Finally, don’t neglect internal linking. Doing so will create a coherent and user-friendly website. Also, a solid internal link structure will help search engines crawl your pages. And, you’ve guessed it, it will all help your ranking.
Beginnings are always the hardest. But once you know where to start link building, everything else begins to unravel, so things don’t seem so intimidating anymore. This topic is pretty broad, so you should know that you must expand your research. This is only the beginning. You can use numerous methods for link building, and you mustn’t forget to monitor your links as you go.
Jackson Andrews is an SEO specialist and has been working in digital marketing for the past five years. He loves sharing his vast experience with people who need help or advice. He never stops learning and expanding his knowledge, which is evident from his work and the results he gets. In his free time, Jackson loves hiking in the hills and swimming.